Writing a press release is one of the easiest ways to gain media coverage, whether it be a newspaper article or a radio interview.
It will help you raise awareness or promote your event or run, so we've put together some useful tips:
Who do I send my press release to?It is important your press release reaches the correct person.
How should I send it?Email is the easiest way to send a media release, you should copy and paste the content into the body of the email and attach the word document along with images.
The title of your email should be clear and to the point and images should be labelled with a caption including full names of those who appear.
Once you have sent the press release, make sure you call the journalist to ask if they received it.
When should I send my press release?The best time to contact the media about your event is two weeks prior, this also allows time for the media outlet to book a photographer on the day if necessary.
This could vary depending on the media outlet and it may be useful to ask when their deadline is.
During and after the eventIf you are sending out a post-event press release you will need to update the journalist on the event.
The best way to do this is to update your press release giving information on what happened, how much was raised and thanking those who took part or sponsored.
Make sure you take plenty of photographs to document the event i.e. group shots, people crossing the finish line, ribbon cutting etc.
Images should be labelled clearly with full names of those who appear before sending to the media.
Information about Young EpilepsyInclude some facts about Young Epilepsy to add at the end of your press release under 'Notes to Editor'. Simply copy and paste to your press release:
About Young Epilepsy
Young Epilepsy is the national charity working exclusively on behalf of children and young people with epilepsy. With over 100 years of experience, Young Epilepsy is a leading provider of specialist health and education services.
The charity offers support, information, training for health, social care and education professionals and campaigns to improve access to, and quality of, health and education services.